About Us
Rochelle with her off-the-track Thoroughbreds
Rochelle didn’t set out to build a product — she set out to solve a problem.
As a mom of four with two horse-loving children competing in Pony Club and eventing, tack cleaning wasn’t an occasional chore — it was a daily ritual. Saddles, bridles, boots, and reins weren’t just equipment; they were hard-earned investments, saved for, cared for, and respected. As District Commissioner of her local United States Pony Club, Rochelle knew firsthand how rigorous turnout inspections were and how critical proper leather care could be. Yet no matter where she looked, she couldn’t find a leather cleaner that was natural, effective, great-smelling, skin-safe, and free from the sticky, tacky residue so many products left behind.
So she asked the question every entrepreneur asks: Why isn't there something better out there?
Already experienced in making homemade soaps and hand balms, Rochelle believed she could create a leather care product that truly worked — one that cleaned, conditioned, preserved, and protected both the leather and the people using it. That belief became the foundation for Tack Butter.
When Rochelle learned of Lee Lee’s accident, the mission behind Tack Butter deepened. As a fellow eventing mom, the story hit close to home, and she knew she wanted to help. At just the right moment, she partnered with Olympic groom Emma Ford — because if anyone understands leather care at the highest level, it’s Emma. Together, through trial, testing, and refinement, they perfected Tack Butter’s formula: a natural, lightly scented, skin-safe conditioner and cleaner that performs unlike anything else on the market.
With the product perfected, Rochelle and Emma approached the Dutton family to ask permission to align Tack Butter with Lee Lee’s journey. With #LeeLeeStrong at its heart, Tack Butter became more than a product — it became a way to give back, to raise awareness, and to support recovery through every jar of the conditioner & cleaner sold.
Today, Tack Butter is available across the United States, Canada, and in Europe — yet it remains deeply personal. Rochelle and her daughter Taylor still hand-make every batch. The brand has grown to include Tack Butter Leather Wash, a gentle, moisturizing, all-natural cleaner designed for daily use — effective not just on tack, but safe enough for household cleaning, with no harsh chemicals.
Since the beginning of the Tack Butter journey, Rochelle and her team have donated products to inner-city riding programs, IEA competitions, the Retired Racehorse Project, United States Pony Club teams, local riding clubs, and countless other organizations. Tack Butter also proudly partners with the World Class Grooming Program, where Emma Ford and Cat Hill travel the country teaching riders, parents, and grooms the highest standards of horse care and management.
With the support of the equestrian community, Tack Butter has contributed $20,000. toward Lee Lee’s recovery — proving that when passion, purpose, and perseverance come together, a small idea can grow into something that truly makes a difference.
"This adventure has been amazing and I cannot thank the equestrian community enough. The other day, someone said we have a grass roots company built by regular people to improve people's lives. Sometimes simplicity is the best. It makes my heart so happy to hear about how people love Tack Butter. I also really enjoy giving Lee Lee money she uses to continue in her recovery and the personal connections we make teaching the youth, the future of the horse world. Thank you for taking the time to look at our products and our story"- Rochelle Woodeshick
Taylor, Rochelle and Hannah with Allie the wonderful quarter horse